Renewable energy company sees $2m in tracked revenue

Industry

Home Services

Client

Online Marketplace for Renewable Energy

Advertising Solutions

Programmatic Display
Streaming TV
YouTube
Search Engine Marketing (SEM)
Organic SEO

Campaign Length

One Year

Objective

Increase brand awareness, drive more qualified leads to the website, increase phone call orders, and reach a minimum 5x return-on-investment (ROI) for eCommerce revenue

Total Investment

$390k Annually

Geography

National

Strategy & Solution

A heavy focus was placed on targeting homeowners and DIYers with interests in green living and renewable energy.

Website traffic was monitored in Google Analytics and included reporting on week-over-week eCommerce growth. Phone call tracking was also enabled for the SEM and Google Shopping campaigns.

The display campaign has yielded 2,115 clicks and a click-through rate (CTR) of .14% (2x national avg). We’ve tracked 15,609 conversions including 142 confirmed online orders.

The SEM campaigns started as basic SEM campaigns, moved to Google Shopping campaigns, and now are running as Performance Max campaigns. Google has recognized our success and has asked for a case study covering the 10x ROI we currently have on Performance Max.

Streaming TV has been outperforming YouTube from a cost-per-view standpoint, but both have helped to increase organic (up 25%) and direct traffic (up 10%) since launching on March 1, 2022. YouTube is an important platform for DIYers and we’ve expanded our targeting to include specific channels and industry influencers.

Our team is focused on growing the budget with new initiatives for off-grid retargeting & nurture streams, targeting Cannabis growers, and setting up Weather Triggers such as power outages.

Results

Revenue
$ 0 M
Return on investment
0 x
Online orders
0
Increase in conversion rate
0 %