Search Engine Optimization (SEO)

Improve Your Web Site's Ranking in Natural / Organic Search Results

Search Engine Optimization (SEO) is the art and science of writing and programming your web pages so that they tend to appear high in natural (unpaid) search results. SEO best practices can make a big difference in the volume of traffic that visits your site.

SEO is the lowest-cost marketing tactic in use today. Yet less than half of web sites are optimized for top search engine visibility.

Why? SEO requires such specific expertise that few companies have experienced SEO professionals on staff. And SEO requires a team. It's rare to find one person who masters all the skills required: strategic marketing, copywriting, production / coding, and webmastering. Finally, because SEO is such a "hot" marketing tactic, there are many pretenders advertising low-cost, yet useless, tactics and illicit "black hat" practices that could get their clients' sites banned by the search engines altogether.

Those companies who do understand the value of SEO, and who partner with the right SEO firm, experience more traffic, more conversions and ultimately, more revenue. Companies who implement SEO even enhance their investor relations and stock value.

A Practical Approach to Search Engine Optimization
Green Media analyzes your website's underlying code, server architecture and creative, adjusting over 128 SEO ranking factors to:

• Maximize the click-through rate of your link in search results
• Optimize the ROI of your pages indexed in search results
• Choose the right keywords that drive the most qualified visitors
• Consult with and train your in-house staff to optimize future production
• Implement creative / technical SEO production if you don't have the staff or expertise to do so
• Test and adjust tactics based on results evaluated every 48 hours
• Provide monthly services such as Link Popularity so you can stay on top of your competitors
• Adapt to constant changes in search algorithms